Revista Egitania Sciencia - Volume 13 | ARTICLE

Title: STRATEGIES FOR CREATING NEW BUSINESSES, A SOCIOCULTURAL AND INSTITUTIONAL APPROACH

Author: José G. Vargas-Hernández (josevargas@cucea.udg.mx)

Publication: Revista Egitania Sciencia - Volume 13

Abstract:
This paper aims to describe the main socio-cultural or institutional approach theories which encourage the creation of new businesses. Given this context, it highlights the importance of the theoretical study of the factors that influence decision making in the development of new businesses and how it affects the environment in which they operate the same business. The research method used is to review the existing literature by analysing the major theories involved in the creation of companies, emphasizing the socio-cultural approach. The analysis concludes that entrepreneurship encourages the creation of companies, being an important factor in economic development.


Keywords: Entrepreneur, company, socio-cultural approach, theories on the creation of companies





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