Revista Egitania Sciencia - Volume 17 | ARTICLE

Title: NEUROSCIENCE APPLIED TO THE CINEMA: MEASURING ATTENTION AND EMOTION PARAMETERS IN THE AUDIENCE OF THE FILM “MEMORIAS DE UN CINE DE PROVINCIAS” (MEMOIRE OF A PROVINCIAL CINEMA)

Author: Alejandro Tapia Frade (Alejandro.tapia.frade@gmail.com), Elena Martín Guerra (emartin@sociograph.es)

Publication: Revista Egitania Sciencia - Volume 17

Abstract:
This article demonstrates the results of an experiment in neuroscience on the short film, “Memorias de un cine de provincias” [“Memoire of a Provincial Cinema], in which the electrodermic activity of a group of 32 people was measured simultaneously using Sociograph techniology. The results show a progressive curve in attention throughout the entire session, potentially related to their expectations. The most intensive emotional peaks were related to moments just proceeding the expected event (or not). This emotion was verbalized in positive terms, in joy and happiness on the questionnaire that was completed at the end of the film.

Keywords: Neuroscience, film, attention, emotion, audience




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