Revista Egitania Sciencia - Volume 17 | ARTICLE

Title: INNOVATION IN SERVICES: CASE STUDY OF THE INLAND REGIONS OF PORTUGAL

Author: Ana Cristina Morais Gomes (308anagomes@gmail.com), Maria Manuela Santos Natário (m.natario@ipg.pt), António Joaquim Pires Lourenço (antoniolourenco@ipg.pt)

Publication: Revista Egitania Sciencia - Volume 17

Abstract:
This study aims to obtain a better understanding of innovation processes in the service sector, particularly in the inland regions of Portugal. Thus, the project aims to study innovation in companies providing services in five counties in the district of Guarda – Celorico da Beira, Fornos de Algodres, Gouveia, Seia, and Trancoso – not only to analyze their innovation processes but also to identify behavioral patterns of innovation and the factors that are associated with the best innovative performance of these companies. To this purpose, data was gathered through a survey. Based on an analysis of the results,only 1/3 of the companies of the service sector had introduced innovations between 2008 and 2012 in the inland regions. As for innovation of the companies under study, three behavioral profiles were revealed in terms of the dynamics of innovation: the first,one is more innovative and proactive; the another that is the least innovative, with introduction of innovation restricted to that required by law; and the final profile which is reactive, demonstrating social responsibility. The factors associated with a more proactive attitude in terms of innovation and with the best dynamics for innovation are those contextual and operating variables linked to the location and availability of information technologies; internal and market sources, institutional sources and other informal sources of information used to innovate. A lack of information on the markets was found to be the main obstacle to innovation. Cooperation and government support for innovation showed no statistically significant differences either for the formation of these profiles or on the influence of dynamics in terms of innovation.

Keywords: Innovation, Processes of Innovation, Innovation in Services




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