Revista Egitania Sciencia - ISITH Edição Especial | ARTICLE

Title: Village Tourism and regional touristic development : comparative analisis from center of Portugal and Castile and Leon

Author: Manuel Salgado (manuelsalgado@ipg.pt)*, José Martins (jasvm@ipg.pt)**, Eva Lahuerta (eva.lahuerta@usal.es)***, Rebeca Cordero (rcorderogu@upsa.es)****
* Professor Adjunto do Instituto Politécnico da Guarda (IPG). Membro das Unidades de Investigação UDI/IPG, GITUR/IPLeiria e GOVCOPP/UA.** Professor Adjunto do Instituto Politécnico da Guarda. Membro da UDI/IPG.*** Profesora Ayudante Doctor del Departamento de Administración y Economía de la Universidad de Salamanca. Miembro del Instituto Multidisciplinar de Empresa.**** Profesora Asociada en Universidad Pontificia de Salamanca. Miembro del Instituto Multidisciplinar de Empresa de la Universidad de Salamanca.
Publication: Revista Egitania Sciencia - ISITH Edição Especial

Abstract:
The main concepts of village tourism are framed in the rural tourism context, which is important to know in order to stimulate sustainability and competitiveness in the cross-border tourism development between the Central region of Portugal and the region of Castile and León. Thus, we wish to structure an adequate touristic development model to a more integrated management of these areas that register social and economic structural problems that, consequently, also contribute to imbalances of the environmental and cultural systems. The case studies based on empirical studies focus on two similar rural areas (Serra da Estrela in central region of Portugal and the Sierra de Francia in the region of Castile and León) and are intended to allow for an analysis of comments on Facebook. The data collection in September 2016 allowed an analysis with the program Nvivo. The structure of this research begins with the discussion of inland, rural and village tourism. We then analyse the regions of the empirical study and then specify the methodological options of the fieldwork to guarantee the comparison and establish differences in the two case studies. The fourth point of the article aims at analysing and discussing the data obtained from the reality observed from social networks, which are powerful sources of systematization of secondary data to understand behaviours and attitudes of tourist demand.

Keywords: Rural tourism, rural tourism, village tourism, regional development, social networks




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