Revista Egitania Sciencia - ISITH Edição Especial | ARTICLE

Title: Differences in the profile of the enotourists visiting the douro: old world versus new world

Author: Adriano Costa (a.costa@ipg.pt)*, Ermelinda Oliveira (ermelindaol@ipg.pt)**, Zaida Ferreira (zaidapinto@ipg.pt)***
* CiTUR – Centro de Investigação, Desenvolvimento e Inovação em Turismo, ** CiTUR – Centro de Investigação, Desenvolvimento e Inovação em Turismo, *** CiTUR – Centro de Investigação, Desenvolvimento e Inovação em Turismo
Publication: Revista Egitania Sciencia - ISITH Edição Especial

Abstract:
When we talk about the Old World in terms of wine production, we are referring to the European countries, whose wine production has developed recently.
Thus, it is quite natural that people from each of these regions have different profiles and motivations and, because of that, the present study intends to identify the main motivations and draw the profile of this type of tourist, according to the origin region.
It has become fundamental for a tourist destination to understand the different motivations that drive tourists to travel. The success of the destinations depends on a very detailed analysis of the different tourist motivations and, in this study, we adopted a model based on the push and pull motivations. Based on the literature review and exploratory interviews, a questionnaire was constructed and later applied in the region of Douro Tourism Complex. From the analysis of the results, we can conclude that there are statistically significant differences in the factors related to Gastronomy (push), Offer of Wine tourism Activities, Offer of Cultural, Historical Activities and Services, Diversity and Gastronomic Quality and Reputation of the Region (pull).
This may have important implications for the marketing of destinations, especially at the level of market segmentation, design of promotion programmes and decision making at the tourist destination level.


Keywords: Wine tourism, Motivations, Push and Pull, Old World and New World, Douro




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