Revista Egitania Sciencia - Volume 22 | ARTICLE

Title: INNOVATION IN SERVICES: STUDY ACCOUNTING COMPANIES OF GUARDA’S DISTRICT

Author: Adriana Isabel Esteves Fonseca (dri.5@hotmail.com)* Ana Isabel Poças (anapocas@ipg.pt)** Maria Manuela Santos Natário (m.natario@ipg.pt)***
* Mestre em Gestão ** Doutor em Economia, Docente no Instituto Politécnico da Guarda, Unidade de Investigação do Interior do Instituto Politécnico da Guarda - UDI/IPG *** Doutor em Economia, Docente no Instituto Politécnico da Guarda, Unidade de Investigação do Interior do Instituto Politécnico da Guarda - UDI/IPG
Publication: Revista Egitania Sciencia - Volume 22

Abstract:
The main aim of this paper is to analyze the innovation process and cooperation as competitive factors of the accounting companies of Guarda’s district, in 2012-2013. In fact, the literature of this field of studies highlights the increasing importance of the role of innovation for companies to be competitive, mainly by the use of innovative resources in order to offer a personalized service and to satisfy new and different needs. Using an inquiry that follows CIS methodology to a sample of companies that develop their activity in Guarda’s district, this study allowed us to confirm a direct link between the existence of innovation funds and cooperation processes with the introduction of innovations. It was also possible to conclude that the companies that adopted innovative strategies are those that are established for more years in the market, which can be seen as a sign of competitiveness.

Keywords: Innovation, Cooperation, Competitiveness, Accounting, Services




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