Revista Egitania Sciencia - Volume 6 | ARTICLE

Title: FROM THE SENSE IN COMMUNICATION TO THE SENSE OF THE CONSUMPTION

Author: Regina Gouveia * (rgouveia@ipg.pt)

Publication: Revista Egitania Sciencia - Volume 6

Abstract:
The principal aim of this article is to demonstrate the common sense of different advertising sintaxes, to highlight the shared significance structures, those most based the communication of brands and products, so, the orientation for consumption. To do so, we analyse some narratives, having as theoretical basis the semiotics square, a formal model made operacional by Greimas in the late 70s.

Keywords: Semiotics, narrative, sense, symbolic




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