Revista Egitania Sciencia - Volume 7 | ARTICLE

Title: THE IMPORTANCE TO ACT AND TO THINK STRATEGICALLY IN THE PORTUGUESE HIGHER EDUCATION

Author: António José Gonçalves Fernandes (toze@ipb.pt) e Maria Isabel Barreiro Ribeiro (xilote@ipb.pt)

Publication: Revista Egitania Sciencia - Volume 7

Abstract:
This article explores the strategic planning concept in a specific context, namely, the Portuguese higher education. This article intents to sensitize the actors that have a direct or indirect intervention in this sector for the need to plan and to think strategically. For that, several industry contributes are used to design a conceptual strategic planning model for the sector. The referred model integrates the contributions of several schools of strategy formulation, particularly, prescriptive and descriptive. Also, this model must be adapted to the higher education sector specificities.

Keywords: Strategic planning, Higher Education, Portugal




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