Revista Egitania Sciencia - Volume 9 | ARTICLE

Title: SOCIAL ADVERTISEMENT: THE NATURE, PSYCHOLOGICAL ASPECT AND SUCCESSFULNESS

Author: Ivanna Shubina (lublin@ahe.lodz.pl)

Publication: Revista Egitania Sciencia - Volume 9

Abstract:
The literature regarding social advertisement defines its subject in a different and sometimes opposite way: as a kind of advertisement or element of social marketing or even separate phenomenon. There is no strong and approved in practice theory on social advertisement. The advertising in the social life is as necessary as in the economic sphere. Advertising, as a kind of communication, thanks to its properties can quickly spread in the strict and short form some information necessary to update the social problems or the popularize some social institutions. This advertising information is intended to highlight important aspects of social life, making and solving the current social problems. Social advertisement of all kinds and types are directed at achieving this goal.

Keywords: social advertisement, persuasion, suggestion, social problem




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